Lot 001Jewelry · MMXXVI
Michelline Syjuco
Wearable sculpture, photographed as object
The brief
Work of this kind is usually photographed as product: white ground, even light, every facet legible. That treatment is accurate and completely wrong. It flattens a sculptural object into a catalogue entry and asks the buyer to price it against things it has nothing in common with.
What we did
- 01Photograph the pieces as sculpture — directional light, deep ground, form before facet.
- 02Build a campaign set that works across editorial, social and buyer-facing material without reshooting.
- 03Produce presentation material that lets the work be shown to a collector rather than browsed.
Scope
- Campaign photography
- Art direction
- Film photography
- Campaign graphics
- Buyer-facing presentation
Plates — 11